client: KRIA​​​​​​​
Working with Kria, a growing CBD and  Cannabis product manufacturer has been a fun initiative over the last few years. As part of their small and nimble team, there has been a lot of opportunity to jump in and help out in different areas such as design and marketing, but also mentoring an internship, leading the creation of sales and marketing materials, as well as setting up internal sales funnels and systems to support a rapid growth strategy. Additionally, I have been able to develop packaging for new brands and create a visual story as they expand product offerings and formats. 
My role: CREATIVE DIRECTOR AT YELLOW BIRCH MARKETING
CONTRIBUTIONS: MARKETING STRATEGY AND STORYTELLING, CONTENT AND COPY, EMAIL MARKETING, EVENT ENVIRONMENTS, SALES MATERIAL, TEAM LEADERSHIP
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