client: keurig & coffee
My work with Keurig and Green Mountain Coffee Roasters began in 2010 and has continued through the years as an external resource. As an Associate Brand Manager on the marketing team, I led and organized a nation-wide sample tour, trade shows, and sales collateral initiatives. I also led the development of packaging artwork and processes as the company expanded into building a new Contract Manufacturing business unit with many brands including Starbucks, Dunkin', and Newman's Own.
Beginning in 2013, I transitioned to a contracted employee and changed my role to that of a Graphic Designer within the Internal Creative Services group. My work there included studies of brewer box packaging design, development of in-box consumer materials, brewer and display illustrations, packaging renderings, POP of all sorts, and commercial sell sheets.
My role: Associate Brand Manager at keurig green mountain, Creative Services Director at BucklandCo
CONTRIBUTIONS: PROJECT MANAGEMENT, graphic designer
CONTRIBUTIONS: PROJECT MANAGEMENT, graphic designer